We caught up with Becky Such, Individual Giving Executive aka World Gifts Coordinator at CAFOD, to find out what World Gifts is all about, what the most popular gifts are and how your giving this Christmas can make a positive impact in someone else’s life.
My role is so varied. From sourcing new gifts and case studies, to coming up with new ways we can improve World Gifts and actually making it happen each year. Hearing how individuals, schools and parishes have all fundraised – it’s really rewarding that way. I think I’m really lucky having the positive examples of our work that make up World Gifts, the new visuals this year have also been really fun to see and develop with the illustrator! Plus, a big focus for World Gifts is Christmas, and I really love the season, so that’s a win-win really.
World Gifts is CAFOD’s virtual giving scheme. Back when it started in 2003, it was one of the first virtual gift schemes out there. We wanted to find a way for people to tangibly engage with our work and support CAFOD around Christmas, and so World Gifts was born. World Gifts is arguably for everyone – mainly individuals buy them as gifts for their loved ones, but schools and parishes do fundraise to either buy one more expensive gift, or lots of less expensive gifts. Although World Gifts is a fun way to support CAFOD, it’s also a great way to hear about different areas of our work. Even people who work at CAFOD say they didn’t realise some of the things we do when they read a World Gifts case study.
The most popular gifts change a little each year, but some of the firm favourites are Teach someone to read, Water for a family and Happy queen bee. The Keep clean kit, new this year, is also proving very popular. I think these gifts are well-liked because they’re easy to understand. Here in the UK we can take for granted having the opportunity to learn to read, or access to clean running water, but everyone can appreciate how vital these are.
You can see the full range here or you can order via the catalogue if you’ve got your hands on one of those. Already done that? You could see if anyone in your parish or school wants to fundraise for World Gifts. Or you could just spread the word, whether on social media, in your parish bulletin or just chatting to your friends. We know the more people who hear about World Gifts, the better! I also know that right now is a really hard time financially for a lot of people. World Gifts start from just £4, but they’re also available all year round. So if you can’t buy a World Gift now, you can always do it for another occasion.
If you’d like more information on how to send a World Gift this Christmas, click here.